Why Choose L’Oréal Professionnel? Our Heart Beats To The Rhythm Of Fashion. Paris – the capital of fashion, artistic inspiration and an emblematic place for designers the world over. From the beginning, L’Oréal Professionnel has been at the heart of this artistic community. Each season, the world’s top hairstylists work closely with designers to create the inspirational hairstyles that will grace the catwalks, setting the hair trends of tomorrow. L’Oréal Professionnel is their brand of choice.
Beauty is a language.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.
Beauty is a science.
Since its creation by a researcher, this luxury brand has been pushing back the frontiers of knowledge. Its unique research explores new territories and invents the products of the future, while drawing inspiration from beauty rituals the world over.
Beauty is a commitment.
L’Oreal is also committed to preserving the beauty of the planet and supporting local communities. These are exacting challenges, which are a source of inspiration and creativity.