Enhance your natural shade with ammonia-free color by L’Oreal Professionnel, bringing back life and vibrancy to your natural hair color.
INOA is a revolutionary permanent hair color with NO AMMONIA! This color line provides up to 100% coverage of white hair and 6 weeks of intense hydration and nutrition without ammonia or odor. Scalp discomfort is significantly reduced due to the proven performance of the formula enriched with demo-protective agents. Hair is as smooth as before the color was applied, for a softer touch. In addition, INOA maintains the luster of the hair twice as much as traditional hair color and improves condition with every application.